ASOS CEO Nick Robertson Slams Affiliates
Nick Robertson, CEO of fashion e-tailer ASOS, has done a Ratner. This week’s he told New Media Age:
“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates as they were,” said Nick Robertson, ASOS CEO. “[There’ll be] no silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales.”
Looks like ASOS will have trouble recruiting affiliates, given the ‘who’s who’ they’ve upset: