Blog

NB. To ensure full Web 2.0 compliance, this graph is pointlessly interactive (ie, click the slices).

1. Paying ‘tributes’ to Matt Cutts. Cuttlet fanboys – you are on watch.
2. Lowballing for old domains. Google’s domain trust is way out of whack.
3. Bribing DMOZ editors. Or paying their extortion demands.
4. Binge drinking. Drinkbait is the new linkbait. You heard it here last.
5. Tasteless bragging about “making bank“. I blame the Miami Vice revival and The Apprentice.
6. Tagging self in PubCon Flickr group. I cannot bring myself to name names.
7. Vanity blogging. Question: How does a successful self-publicist internet entrepreneur find time to read every blog post about himself?

Google’s business model depends on two things. Firstly, selling links. 99% of Google’s revenue is from their AdWords and AdSense advertising products.

Secondly, using monopoly power to protect their position. Google provide strong disincentives to third parties buying or selling links elsewhere. Get caught, and Google will penalize your site, or ban you altogether (eg, John Chow).

Every SEO blog is talking about paid links after this week’s SES San Jose panel on the subject. Even whiter-than-whitehat Rand Fishkin is offering tips on how not to get caught selling links.

The truth about Google’s stance on paid links is:

1. Google’s algorithm depends on link popularity to determine rankings
2. Paid links work
3. Ergo paid links erode Google’s monopoly power.
4. Selling links renders AdSense redundant, except for splogs, arbitrage or hobby sites
5. Buying links renders AdWords redundant, since paid links often offer less variable costs than AdWords’ pay-per-click pricing model (NB. organic traffic often converts better than PPC traffic, too)

Google’s fatwa against paid links is corporate protectionism. Google’s failure has been to not diversify revenue sources and so now relying on monopoly power to strongarm website owners to playing by their rules.

Sound familiar?